Author Topic: Who Owns What ?  (Read 301 times)

Mike Scott

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Who Owns What ?
« on: May 25, 2019, 09:52:56 PM »
I can't seem to figure this out by reading the backs of toy cards.

Who owns REACTION? It doesn't seem to be a separate company. FUNKO and SUPER 7 both use the REACTION name on their toys. Sometimes all 3 appear on the same toy. Is SUPER 7 a FUNKO brand, or are they separate companies that just team up to make toys?
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fearliath

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Re: Who Owns What ?
« Reply #1 on: May 25, 2019, 10:27:10 PM »
Super 7 and Funko are completely separate companies. Super 7 owns and makes Reaction figures. Back when Reaction figures first came into existence Super 7 and Funko had a partnership on Reaction figures mostly for distribution purposes. On the older figures you’ll see both names on the cards.

A couple of years ago Super 7 took back Reaction entirely and now Reaction is made exclusively by Super 7. Super 7 is a fairly small operation (certainly when compared to Funko). 2 retail stores (SF & SD) and most of its business is online in its own web store or distributed to other online retailers (Entertainment Earth, Monsters in Motion, etc) as well as mostly smaller brick & mortar mom & pop shops.

Super 7 & Funko do not currently have any partnerships.

Mike Scott

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Re: Who Owns What ?
« Reply #2 on: May 26, 2019, 12:22:16 AM »
Super 7 and Funko are completely separate companies. Super 7 owns and makes Reaction figures. Back when Reaction figures first came into existence Super 7 and Funko had a partnership on Reaction figures mostly for distribution purposes.

Thank you very much for the detailed answer!  :)
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MadCow

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Re: Who Owns What ?
« Reply #3 on: May 26, 2019, 11:45:08 PM »
Super 7 and Funko are completely separate companies. Super 7 owns and makes Reaction figures. Back when Reaction figures first came into existence Super 7 and Funko had a partnership on Reaction figures mostly for distribution purposes. On the older figures you’ll see both names on the cards.

A couple of years ago Super 7 took back Reaction entirely and now Reaction is made exclusively by Super 7. Super 7 is a fairly small operation (certainly when compared to Funko). 2 retail stores (SF & SD) and most of its business is online in its own web store or distributed to other online retailers (Entertainment Earth, Monsters in Motion, etc) as well as mostly smaller brick & mortar mom & pop shops.

Super 7 & Funko do not currently have any partnerships.

After the Alien line which birthed the Reaction line, Funko took over completely. That's why the original lines under their control completely sucked in terms of quality. They had the access to a lot of desirable properties but like everything else they make, they took the cheap way out and the figures and packaging were abysmal. Sadly, they finally got the formula right at the end of their run (The Dark Crystal, E.T., Golden Girls, etc.).