Universal Monster Army

Collecting Monsters => Memorable Memorabilia => Topic started by: Monsters For Sale on July 04, 2019, 04:38:30 PM

Title: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 04, 2019, 04:38:30 PM
I'm posting this here instead of General Discussion because Mad catered to the monsterkid audience with lots of horror-related content over the years, even publishing collections of horror/sci-fi articles.

(https://live.staticflickr.com/65535/48199765767_f1628d92b5_o.jpg)
                                      (Only this time, it isn't a joke)

One-time boyhood adolescent mainstay, Mad Magazine, is limiting its distribution and phasing out new content.

          https://tinyurl.com/y2hre4k5

What a sad, piece-meal end to the former publishing giant.

A couple favorite covers.

One from my boyhood:

(https://live.staticflickr.com/65535/48199578217_bdf6f92397_o.jpg)
    Mad Magazine - December, 1960 - Headless Horseman

One from the UK:

(https://live.staticflickr.com/65535/48199655736_4b1b41ae24_o.jpg)
               Mad Magazine - November, 1991 - Universal Monsters - UK

Have any favorite covers you'd like to share?
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 04, 2019, 07:59:32 PM

(https://live.staticflickr.com/65535/48200942587_df185be840_b.jpg)
                             Mad Magazine - No. 89 - September, 1964
Title: Re: MAD MAGAZINE's Death Throes
Post by: Mike Scott on July 04, 2019, 08:33:37 PM
I like the UMs cover, but who's the interloper?  ;D
Title: Re: MAD MAGAZINE's Death Throes
Post by: Haunted hearse on July 04, 2019, 10:14:39 PM
Since Mad was the final of the EC comics, it has had many connections with horror media. EC Artst Jack Davis gave us the designs for "Mad Monster Party", and the writers of the screenplay included Harvey Kurtzman, who created Mad Magazine.
Title: Re: MAD MAGAZINE's Death Throes
Post by: marsattacks666 on July 04, 2019, 10:53:10 PM
Let's not forget William Gaines(R.I.P.)
Title: Re: MAD MAGAZINE's Death Throes
Post by: Haunted hearse on July 04, 2019, 11:20:25 PM
Even though Gaines later sold Mad magazine, he continued creative control of the magazine until he passed on, and I think that adversely affected the magazine. The magazine recently just wasn't that much as it was when I was growing up.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Rex fury on July 05, 2019, 11:30:16 AM
I just read another article about Mad’s fate this morning. The author referenced the issue of Mad featuring Easy Rider and the issue congratulating Kennedy’s presidential win on one side and Nixon on the other. It was that type of satire that made the magazine a staple for my generation. It seems the ability to poke fun at both sides of the political spectrum, or the county itself has been lost today. I’d love to see humor without hate return to social media. Betty Ross's flag? Battles for airports during the Revolutionary War? Unfortunately I need Mad more than ever.
RF
Title: Re: MAD MAGAZINE's Death Throes
Post by: Mord on July 06, 2019, 03:46:35 PM
I read about this yesterday. It's really the end of an era. First Playboy gets rid of nudes (I guess they actually believed people bought it for the articles), then this. What's wrong with people today? They've all become sexless, humorless drones.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 06, 2019, 05:35:07 PM
It is very sad. I grew up with MAD and it was a huge influence on me. The good news is we have 67 years worth of back issues to read. Here's a portrait I've had for a long time...

(https://live.staticflickr.com/8614/16038264163_eca4e19cff_h.jpg) (https://flic.kr/p/qrfiaV)Alfred E. Neuman Portrait (1960's) (https://flic.kr/p/qrfiaV) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 06, 2019, 06:17:47 PM

I remember buying that portrait of Alfred E. Newman.  I sent them my 25˘ and waited anxiously for it to arrive in the mail that the Post Office delivered twice a day, once on Saturday.  (Even the Post Office took off on Sunday.)

As I remember, that portrait was the very first thing sold through ads in the magazine.  (Maybe subscriptions first.)  Then, they added bisque busts of Alfred E. and their special paperback collections of articles.  But that was pretty much all. 

Later, they would have plastic models and large, hardbound collections.  It was never a lot.  The ads never took more than one page, and there were never any outside advertisers.  MAD kept pure by refusing all advertisers, so they felt free to lampoon anyone.  Everyone was fair game.

Even as a kid, I appreciated that level of integrity.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Haunted hearse on July 06, 2019, 11:32:03 PM
Even their readers were targets of humor. They would regularly refer to their readers as idiots.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 07, 2019, 12:22:53 AM
Even their readers were targets of humor. They would regularly refer to their readers as idiots.

They had me pegged.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Mord on July 07, 2019, 12:39:30 PM
"What, me worry?"... Yep, starting to.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 08, 2019, 09:20:35 AM
Very sad to be sure. The problem is that kids today are too TV and computer screen oriented to read.

 :(

This is the Mad issue I want the most since I very clearly remember buying it in the Buffalo Greyhound station during my bus trip from St. Thomas, Ontario to Kennebunkport, Maine in September of 1965:

(https://i1101.photobucket.com/albums/g434/Balticprince/General%20Album%203/Mad%20follies_zps5d8gntvs.png)

It's just made a quantum leap on my Want List.

Here's another Mad Special that I clearly remember buying in the late spring of 1966 at my corner variety store:

(https://i1101.photobucket.com/albums/g434/Balticprince/General%20Album%203/General%20Album%203001/madcov_zps9fqsrfvq.jpg)

The record was made of cardboard but could nonetheless be played on a standard phonograph. It consisted of an instrumental track periodically interrupted by Alfred E. Neuman's belches.

 :o

Incidentally, can anyone identify all the singers on the cover? I can only ID about half of them.

 ???
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 08, 2019, 09:23:25 AM
I read about this yesterday. It's really the end of an era. First Playboy gets rid of nudes (I guess they actually believed people bought it for the articles), then this. What's wrong with people today? They've all become sexless, humorless drones.

Don't forget "senseless". Sexless, humorless and senseless.

 :(
Title: Re: MAD MAGAZINE's Death Throes
Post by: kapkarrot on July 08, 2019, 10:48:00 AM

Here's another Mad Special that I clearly remember buying in the late spring of 1966 at my corner variety store:

(https://i1101.photobucket.com/albums/g434/Balticprince/General%20Album%203/General%20Album%203001/madcov_zps9fqsrfvq.jpg)

The record was made of cardboard but could nonetheless be played on a standard phonograph. It consisted of an instrumental track periodically interrupted by Alfred E. Neuman's belches.

 :o

Incidentally, can anyone identify all the singers on the cover? I can only ID about half of them.

 ???

Not all, but my best guesses are:

Bobby Darin, Dean Martin, Bing Crosby, Frank Sinatra, and Harry Belafonte on the lower left.  That leaves the four on top.

George Harrison, Paul McCartney, Ringo Starr, John Lennon, Johnny Mathis, Bob Dylan, and Elvis Presley on the right.  Not sure who is behind the elbow!
Title: Re: MAD MAGAZINE's Death Throes
Post by: marsattacks666 on July 08, 2019, 02:23:08 PM
One of my favorite covers, of a recent issue. December-2018.

(https://images-na.ssl-images-amazon.com/images/I/51zJWYNZAJL._SX356_BO1,204,203,200_.jpg)
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 08, 2019, 02:38:15 PM
One of my favorite covers, of a recent issue. December-2018.  … 

Now, THAT is creepy!
Title: Re: MAD MAGAZINE's Death Throes
Post by: Mord on July 08, 2019, 03:11:51 PM
Now, THAT is creepy!
Really? I find it kinda sexy.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 08, 2019, 03:43:58 PM
Really? I find it kinda sexy.

And THAT is even creepier!
Title: Re: MAD MAGAZINE's Death Throes
Post by: marsattacks666 on July 08, 2019, 03:44:36 PM
Creepy, Sexy! It's all the same.🤡😁🎥👀
Title: Re: MAD MAGAZINE's Death Throes
Post by: Dr. Acula on July 08, 2019, 09:08:27 PM
I always liked this Planet of the Apes cover.

(https://i.imgur.com/1m82okd.jpg)
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 09, 2019, 01:10:46 AM
I have a copy of the afore mentioned cardboard MAD record. They actually put out a few complete MAD albums of which this is one song. Great song by the way, it's called "It's A Gas"...

(https://live.staticflickr.com/8655/16038266653_19f9806e32_b.jpg) (https://flic.kr/p/qrfiUR)Mad Magazine Paper Record (1960's) (https://flic.kr/p/qrfiUR) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr



Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 09, 2019, 02:53:36 AM
I have a copy of the afore mentioned cardboard MAD record. They actually put out a few complete MAD albums of which this is one song. Great song by the way, it's called "It's A Gas"... 

Every mom's favorite song.

                https://youtu.be/z6le600NWk0

I'll bet some of them heard it over and over until the records mysteriously got misplaced when their kids were at school one day.
Title: Re: MAD MAGAZINE's Death Throes
Post by: marsattacks666 on July 09, 2019, 12:50:51 PM
Fun song.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Mord on July 09, 2019, 02:40:21 PM
Every mom's favorite song.

                https://youtu.be/z6le600NWk0

I'll bet some of them heard it over and over until the records mysteriously got misplaced when their kids were at school one day.
I do a great version of that song. My mom just held her nose (as did everyone around me). After a good Mexican meal, I'm a virtuoso.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Doh! on July 10, 2019, 12:03:50 AM
Even though I haven't bought an issue in a decade, I'm still sad to see it go under. Good memories!
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 10, 2019, 12:29:29 AM
Every mom's favorite song.

                https://youtu.be/z6le600NWk0

I'll bet some of them heard it over and over until the records mysteriously got misplaced when their kids were at school one day.

I know I played it quite a lot, although I was alone upstairs in my room, so my mother didn't throw it away--that's why I still have it today. She did throw away some of my Aurora models though, once. Ouch!

Here's a paperback cover I always liked...

(https://live.staticflickr.com/7915/46418682354_32145f6b71_k.jpg) (https://flic.kr/p/2dHRT4y)Son Of Mad  ( Signet 1959 ) (https://flic.kr/p/2dHRT4y) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 10, 2019, 09:03:35 AM
Even though I haven't bought an issue in a decade, I'm still sad to see it go under.

What's sad is why haven't nine to fourteen year old readers these days stepped up to replace the nine to fourteen year old readers Mad had in previous decades?

 ???
Title: Re: MAD MAGAZINE's Death Throes
Post by: Haunted hearse on July 10, 2019, 04:12:34 PM
What's sad is why haven't nine to fourteen year old readers these days stepped up to replace the nine to fourteen year old readers Mad had in previous decades?

 ???
Maybe for the same reason they are not sending in cereal boxtops to collect valuable prizes.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 10, 2019, 04:16:28 PM
Maybe for the same reason they are not sending in cereal boxtops to collect valuable prizes.

Yes. They're all about instant gratification these days. They can't be bothered to do anything that doesn't involve a video screen.

 :(
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 10, 2019, 05:13:47 PM
Maybe for the same reason they are not sending in cereal boxtops to collect valuable prizes.

That's OK.  I got it.
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 15, 2019, 02:00:13 PM

Here's another Mad Special that I clearly remember buying in the late spring of 1966 at my corner variety store:

(https://i1101.photobucket.com/albums/g434/Balticprince/General%20Album%203/General%20Album%203001/madcov_zps9fqsrfvq.jpg)

...can anyone identify all the singers on the cover? I can only ID about half of them.

 ???

Not all, but my best guesses are:

Bobby Darin, Dean Martin, Bing Crosby, Frank Sinatra, and Harry Belafonte on the lower left.  That leaves the four on top.

George Harrison, Paul McCartney, Ringo Starr, John Lennon, Johnny Mathis, Bob Dylan, and Elvis Presley on the right.  Not sure who is behind the elbow!

Here's my present thinking after some consultation and research. Clockwise on our upper right it's George Harrison, Paul McCartney, John Lennon and Ringo Starr. Then continuing clockwise below John Lennon it's Johnny Mathis, Elvis Presley and Bob Dylan.The fellow behind Alfred E. Neuman's left elbow may be Pat Boone but it's tough to tell.

The two on the lower left are Frank Sinatra and Harry Belafonte. The fellows directly above Sinatra and Belafonte are Andy Williams and Tony Bennett. The one with the pink shirt on the left is Frankie Avalon. Robert Goulet is between the LP and Neuman's right ear. And Bobby Darin is the one pulling his hair on the top left.

Most of the rest look familiar somehow but I can't quite put my finger on precisely their ID's. And should not Bing Crosby be in there somewhere?

 :-\
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 19, 2019, 12:34:53 AM
Here's another MAD paperback cover I always liked...

(https://live.staticflickr.com/7913/47079130692_5d7779efe7_k.jpg) (https://flic.kr/p/2eJdRkS)The Bedside Mad ( Signet 1959 ) (https://flic.kr/p/2eJdRkS) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 19, 2019, 09:11:29 AM
I love those Signet Mad paperbacks! Since they don't stand up well to reading/handling, paperbacks though are even harder to find in pristine grade than are magazines. Collecting paperbacks would therefore be a tough act.

 :)
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 20, 2019, 12:29:01 AM
I love those Signet Mad paperbacks! Since they don't stand up well to reading/handling, paperbacks though are even harder to find in pristine grade than are magazines. Collecting paperbacks would therefore be a tough act.

 :)

Yes, I guess they are kind of hard to find in pristine condition. I do have some, though. I mostly pick them up at flea markets and thrift stores when I see them, if they don't cost too much and if they're in pretty good condition. Here's another MAD paperback.

(https://live.staticflickr.com/7842/47120122361_8c57428350_k.jpg) (https://flic.kr/p/2eMQWJM)Like, Mad ( Signet 1960 ) (https://flic.kr/p/2eMQWJM) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Mord on July 20, 2019, 04:06:15 PM
 Just got back from Amoeba Records in Hollywood. They had many vintage MAD issues in their collector section. I guess the word is out. Decent prices, too.
Title: Re: MAD MAGAZINE's Death Throes
Post by: marsattacks666 on July 20, 2019, 04:42:14 PM
Just got back from Amoeba Records in Hollywood. They had many vintage MAD issues in their collector section. I guess the word is out. Decent prices, too.

Ugh! I miss Amoeba!!!
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 21, 2019, 11:00:36 AM
Yes, I guess they are kind of hard to find in pristine condition. I do have some, though. I mostly pick them up at flea markets and thrift stores when I see them, if they don't cost too much and if they're in pretty good condition.

Cool! How many were published, and how many do you have?

 ???
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 21, 2019, 03:29:54 PM
Cool! How many were published, and how many do you have?

 ???

I was talking about paperbacks in general--I have quite a few paperback books. But as far as the MAD paperbacks, they published A LOT--I don't know how many exactly, though. I don't have all of mine at hand, some are packed in boxes, but here's another one I had on the shelf. This one has Jack Davis art on it...

(https://live.staticflickr.com/4856/46019644482_9cb0445c40_k.jpg) (https://flic.kr/p/2d7AH1f)Utterly Mad ( Ballantine Books 1963 ) (https://flic.kr/p/2d7AH1f) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 22, 2019, 10:42:26 AM
Evidently 93 straightforward Mad paperbacks were published between 1954 and 1993 plus dozens more 'irregular" ones:

List of Mad Paperbacks - The Mad Museum (https://www.themadmuseum.com/mad_paperbacks.html)

 8)
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 23, 2019, 12:44:22 AM
Cool. Thanks for the info, Hep! I knew there was a lot of them. I have a few more, too. Here's my first edition copy of the first MAD paperback...

(https://live.staticflickr.com/7906/46385934644_ead8e1b93a_k.jpg) (https://flic.kr/p/2dEY3iS)The Mad Reader (Ballantine 1954 ) (https://flic.kr/p/2dEY3iS) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 25, 2019, 05:42:50 PM
Here's a MAD paperback from 1955...

(https://live.staticflickr.com/7847/46376130014_f3532495ed_k.jpg) (https://flic.kr/p/2dE6MJw)Inside Mad Paperback Book ( Ballantine 1955 ) (https://flic.kr/p/2dE6MJw) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monolith on July 25, 2019, 05:45:35 PM
And this one is a 17th printing from 1969. I think these later printings with the colorful art on them are hard to find. This is the last MAD paperback that I have on my shelf. I have some more, but they're packed away in boxes.

(https://live.staticflickr.com/7894/40125085533_0d9443d454_k.jpg) (https://flic.kr/p/248HxZx)Mad Strikes Back ! - 17th printing ( Ballantine 1969 ) (https://flic.kr/p/248HxZx) by donald deveau (https://www.flickr.com/photos/124856366(*at*)N04/), on Flickr
Title: Re: MAD MAGAZINE's Death Throes
Post by: Monsters For Sale on July 27, 2019, 10:36:01 AM

(https://live.staticflickr.com/65535/48388164427_6efe6c8e0d_b.jpg)
                Mad - Book - No.23 - Howling Mad
Title: Re: MAD MAGAZINE's Death Throes
Post by: Hepcat on July 29, 2019, 08:57:39 AM
(https://live.staticflickr.com/65535/48388164427_6efe6c8e0d_b.jpg)
                Mad - Book - No.23 - Howling Mad

Wow!

 8)
Title: Re: MAD MAGAZINE's Death Throes
Post by: marsattacks666 on July 29, 2019, 09:02:46 AM
(https://live.staticflickr.com/65535/48388164427_6efe6c8e0d_b.jpg)
                Mad - Book - No.23 - Howling Mad

This cover is Howling good